If you go onto google.co.nz then seaches “clueless” under “pages from New Zealand” then press enter or “I’m Feeling Lucky” You will see John Key’s website as the first result.

Not once is the word clueless mentioned on John Key’s website. This technique is known as “Google Bombing”. Where an undesirable word has been linked with a person. George Bush has also been “Google Bombed” with the word “Miserable Failure”.

Auckland computer programmer Rochelle Rees emailed friends a year ago asking them to link “clueless” with John Key’s website. “But at the same time the word describes John Key’s performance”.

There is not much John Key can do to stop this though. Google said that it would not alter bombing as it wants to keep the integrity of its search engine.

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