Short URL addresses have changed the way we share links on the internet. Short URLs have their advantages and disadvantages. An advantage is having a link that is easier to share so that more people will remember the link and less of a chance of it being wrongly written. A Short URL can also be useful if you have a limited space to write, for example, in Twitter where the limit is 140 characters. Also, in an email, a short URL isn’t as error prone to having breaks in it than a longer URL.

However there are also disadvantages for short URLs, since you cannot see the end link of a short URL, you can be led to spam or shock sites. However their are solutions to this problem, having a preview link, so that the user knows the end link. Another problem is that if the URL service crashes then all the links registered with that service don’t work.

In this blog post I’ll be outlining my favourite and the most common short URL services and deciding which is the best.

TinyURL

Probably the most common truncator service around. TinyURL has common features such as an easily remembered domain, fairly short URLs, preview link, custom alias and a bookmarklet. TinyURL says it has around 154 million URLs in its database, this doesn’t allow them to have the shortest link (6 characters).

TinyURL is also prone to crashing, since it is the post popular service on the web it receives over 1.5 billion hits a month, this can lead it to get overloaded and crash, meaning your links don’t work.

There are also many features that TinyURL does not have, such as statistics on your URL, being able to register account to keep track of your links and choosing whether a URL is public or private but overall it does the job well.

is.gd

The main drawing card to is.gd is that it creates one of the shortest links. is.gd can create a URL that is only 7 characters (including punctuation). However like TinyURL is.gd lacks a few features, customisation, stats etc.

One feature of is.gd I really like is their bookmarklet for Firefox. This is a little button that sits in the Firefox toolbar, click it and it automatically shortens the link of the page that you are currently on and copies the new shortened link to the clipboard. So with one click you have your short URL ready to be pasted anywhere.

bit.ly

This shortener service boasts features that most sites don’t have. You can to sign up to an account so that you can track all your links, view information for each link, number of clicks etc. It also has common features such as a bookmarklet, easily remembered name and an option for a custom alias.

I really like this service as it combines features and simplicity equally so that the user can have the best experience.

Google Short Links

This is my favourite service and the one I use most often. What I love about Google Short Links is the ability to have your domain in the URL. For example instead of the short URL being tinyurl.com/1234 it is instead ant.geek.nz/1234. This is great for me because when someone sees the short URL they are curious and visit the parent URL (ant.geek.nz) which generates traffic for this blog! Great huh? Other than this Google Short Links has other great features such as statistics for each link, a bookmarklet and an option whether to make the link private or public.

This service is available with Google Labs for Google Apps.

Lenks

Developed and coded by Rowan, Lenks offers features that no other short URL services offer. For example, huge customisation options when you sign up and the ability to put your links in various folders, humour, informational etc. Lenks also gives you the ability to view other Lenk user links via their profile. With AJAX fast speed Lenks is definitely a short URL service to start using.

Of course Lenks has features common to all short URL services. Overall I highly recommend this service!

The Winner

My favourite short URL service is Google Short Links. I love this service as it is used by only me on my domain. It may not have as many features as other services but the features it does have majorly outweigh the features that are missing. Since this is a Google Labs project we can expect to see many more features to come.

Runnerups are Lenks and is.gd. What I love about Lenks is that it is feature rich. It has a lot of features that most truncate services don’t have. Lenks is still in beta so we can expect to see more great things. On the other side is is.gd, a very simple URL truncator, the stand out feature for me is the one click URL shortener feature, this makes it so easy to post a short link. I hope that other services take after is.gd in this regard.

So there we have it! Of course I only reviewed a sample of short URL services, there are many more avaliable for you to test out!

Have fun linking!

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So you have created an awesome website that you want to get up and on the internet? How? Firstly this is not a post on how to create a website. I am not going to go to in depth about this, if you need any help don’t hesitate to contact me.

Buy a Domain Name

A domain name is basically your home/address on the internet. This is the key to looking professional to have a domain such as yourname.com, instead of yourname.someone.com as this can easily link to someone else’s site, which will detract traffic from your site and help either your competitors or domain name provider. I am not going to go into detail about choosing a good domain (that will be covered in another blog post). A good domain provider will be reasonable (no more than $15 USD a year) and provide a great service. I use Dreamhost which is a great site for all my needs, they provide Domain name forwarding (forward your website to another), URL Masking (make your visitors think they are still on your original site) and of course Domain name servers (the link with your domain and hosting.) If you buy your domain and hosting from the same company you shouldn’t have to worry about this. There are also other popular Domain registrars/hosting sites such as GoDaddy, BlueHost and Homestead.

Buy Website Hosting

Website hosting is the place on the internet where your website is stored for everyone else to view it. Here are 5 important points to choosing a great webhost.

1. Don’t be cheap – This never works. Before I found Dreamhost I had been through around seven different webhosts that seemed great but had false promises and never suited my needs. Such as too little space, wrong programming languages, banned file types etc. This brings me into my next point.

2. Assess your needs first – Think of what you will need for your website and go with that. If you need any special programming languages such as java or Perl make sure your webhost offers it. If you think that you need 150mb of space, go with 250mb as your website can rapidly grow and you don’t want to be left with no more space. As mentioned earlier be sure that your website doesn’t ban selected file types such as .zip, .doc, .pdf or .exe. As you may need those file types and will have to resort to hosting them on an external website.

3. Don’t pick a site that sounds too good to be true – Because it probably is. Website hosting sites that offer unlimited storage and unlimited bandwidth often are dodgy. They are either are too expensive, can steal your credit card details or have another catch. Stick with what you need not what you want.

4. Thoroughly read through the Terms of Conditions/Service – This is where most Web hosts sites catch you out. You are probably paying for something you don’t want. Such as if you wanted to create a proxy server or a secret forum, web hosts often don’t allow that and will cut your website with no refund. Stay safe and read through the Terms of Conditions to know exactly what you are signing up for.

5. Read many reviews on your potential web hosting sites – This will help you greatly as most users have experienced the advantages/disadvantages that you will experience. It is also great for others opinions on what you are going to put your hard earned money into.

Again I use SmokyHosts for my web hosting as well. The other sites mentioned above also provide great website hosting services.

Download an FTP Client and Upload Your Website

To transfer your website to your webhost you must use a FTP client, (FTP stands for File Transfer Protocol) this is your door towards uploading and updating your website. There are many great FTP clients out there, (they should all be free) my favourites are FileZilla (made by the people who make the popular browser Mozilla Firefox) and SmartFTP. These are both free and very easy to use.

Once you have downloaded just enter your FTP details that you should have received in an email when you signed up for a webhost, enter those into your FTP client and add your sites files to the relevant directory. For updating your website you can change/add/replace different web files and reload them.

You’re Done!

It may take 24-78 hours for your website to become live (depending on your hosting company and ISP) then your website should show up at your chosen domain name. Just sit back and watch traffic increase. You may also want to add your website to Google.

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