4th Gen iPhone – Purposefully Leaked by Apple
I’m totally convinced that the iPhone prototype Gizmodo is in possession of is Apple’s. It has been reported that an Apple Software Engineer, Gray Powell, left this behind at a bar by mistake. Later it was rumoured that Gizmodo bought the prototype for 10 grand. They have had 2.5 million page views and have easily made that money back from ad revenue.
These points back up the fact that the iPhone prototype was purposefully leaked by Apple:
MobileMe and GPS Functionality
This is pretty obvious, the iPhone prototype was working and in use at the time it was ‘found’. MobileMe has a ‘Find My iPhone’ feature in which the iPhone can be tracked by GPS and a message can be displayed on the screen. The person who found this prototype reports that they called several Apple numbers to return the phone but no one took him seriously.
If Apple really did want the iPhone back immediately then they could have easily within a few hours located the iPhone or sent a message to it saying they wanted it back. But instead they decided to remotely brick it. If they could do that (this is one of MobileMe’s functionalities) why couldn’t they have done the other options which would have most likely resulted in it being returned?
Also, Apple has the highest level of secrecy and surely they would have the advanced system in place to get the GPS co-ordinates of a lost iPhone prototype?
Apple’s Secrecy Involving its Products
Apple is well known for their intense secrecy around product’s before release. One person even committed suicide due to them losing a previous iPhone prototype. I’m sure Apple will go to any lengthy including interrogation to prevent its trade secrets from being released. Normally devices are chained and bolted to desks in a room with no windows. Why did a common Apple employee have possession of such a secret device?
Maybe Apple’s executive team might have such a device but it confuses me as to why Apple would let one of their software engineers take this device into the wild when they are generally chained to desks deep inside Apple’s HQ.
The Person who Lost It
The 27 year old Gray Powell was at a German beer garden in Redwood City, California on the night he lost the iPhone prototype. Firstly, he was drinking. Who would drink knowing they might make some stupid choices when in the possession of a secret Apple device? While drinking the possibility of your iPhone disappearing is huge. No one would ever like to lose a device like this.
Secondly, why on earth would this guy not even bother to check he still had the device on him before he left that bar? If you were in possession of this kind of device, one would be keeping an eye on it every second of the day and make sure to check they still had it when leaving somewhere.
So Why Would Apple Leak an iPhone Prototype?
Apple is hugely secretive about their products however they do gain benefits in this device purposefully being leaked.
Hype is the key here, Gizmodo have received millions of page views and the features are being reported by all the major tech blogs and the huge news networks such as CNN, WSJ and NY Times. Twitter with 100 million users is buzzing right now with this news. Millions of people are talking about this device and the features it has, Apple likes that.
People have said that they will be buying the device and some have gone as far as saying that they are beginning to draw up apps that involve the new features that this iPhone has. Apple is going to gain huge benefits from this leak which is why I think they were the ones who leaked it on purpose.
Think different or agree? Do you think Apple really is gritting its teeth right now or enjoying the spotlight? Let your thoughts out in the comments!


20. Apr, 2010 







